Project: Trancetricity represents one of the top sound system companies in the world, specializing in business-to-business audio products and services. Most of their customers are in the entertainment industry: music clubs, music venues and theaters. They were looking for a new logo.
The solution: a logo that is modern and energetic. A logo that represents state of the art sound technology. The logo is simple but electrifying, as seen in the contrast between the two colours: black and aqua. I used a sans-serif, lean and tall font to illustrate a modern and technological skyscraper feel, as a symbol of the company’s quality products. The image seen on the right is similar to an equalizer bar, but blends well with the tall, lean, sky-is-the-limit theme.
Software: Adobe Illustrator
Performed: Branding and logo design